Steel City Publishing, LLC


3.75 Joe - Voume  4

Product Description

G.I. Joe action figures and vehicles have been a part of the fabric of American toy pop culture since 1964. The name itself stands for boy’s action figures. It is the brand name that wrote the book on action figure collecting with innovations like: original figure art, file cards, flag points, cross sell catalogs, comic book advertising, T.V. min-series, daily T.V. series, and more!

Under official license from Hasbro, the “Creating G.I. Joe: A Real American Hero” series by historian Dan Klingensmith delves into the depths of what it took to create the G.I. Joe toy brand from 1982-1994! In addition to information obtained from the men and women who worked on the G.I. Joe brand from this period, the series showcases imagery documenting the development of figures, vehicles, and playsets.

This volume starts off with Kirk Bozigian, former Vice President of Hasbro Boys Toys, further discussing the history of G.I. Joe and final stages of obtaining the decision to move forward with the 3.75” line.  Next, you enter the Gallery of Toy Design which features the conceptual designs and photographs showing the progression and different stages of creating a figure or vehicle.  Also included in this section is the inspiration and influences behind the figures and vehicles, insider stories regarding changes that occurred during the design process, alternate names for figures and vehicles, hidden meanings behind some decals, as well as slight modifications that were made from the original dossier to the final file card that was released regarding a character.

Product Features

  • 9 x 10 inches (22.86cm x 25.40cm)
  • 80 Pages
  • Full color soft perfectly bound book
  • Written by historian Dan Klingensmith
  • Features never-before-seen information and imagery from the G.I. Joe: A Real American Hero toy line